WHERE IT ALL BEGAN…
HORRIBLE HAIR DAY TO HAIR REVOLUTION.
DAFNI came to life when a young engineer received a bad haircut. In 2012, 24-year-old Sharon Rabi and her father Kobi, a senior electrical engineer, worked together in the family basement to develop a new generation of hair straightening product. They invented a hot brush, which they called ‘Frankenstein’s brush,’ as it looked the part. This brush actually straightened Sharon’s hair in minutes, helping her manage a demanding, too-short haircut by simply brushing it! Following that successful experiment and further research, Sharon and Kobi learned that the flat iron was patented back in 1909. Clearly, it was time for updated technology.
It took three years of research, failed experiments and optimization to turn that prototype into DAFNI, the first and only patented ceramic straightening brush, which they named after Sharon’s younger sister. Using DAFNI is as intuitive as brushing your hair. The unique 3D surface of the brush is wider than that of a traditional straightener, allowing you to style large sections of hair with each brushstroke, reducing the time it takes to straighten your hair by as much as 10 times. Due to DAFNI’s ceramic coating and protective structure, you can use DAFNI exactly as you would a regular brush.
Sharon and Kobi launched DAFNI in September 2015. Since then, a video of Sharon straightening her (now longer) hair in minutes using her DAFNI brush was viewed online more than 120 million times and shared more than 2 million times.
DAFNI’s mission is to help women be their most confident, beautiful selves, while liberating them from time-consuming hair styling routines. What would you be able accomplish if gorgeous hair was just a few brushstrokes away?