We created Mother Dirt to rethink health. It’s the first time anyone has created products to nurture the good bacteria of the skin. Our AO+ Mist is now followed up with other products that have been formulated, screened and tested for their friendliness to the skin biome. More importantly, we hope to build awareness and camaraderie across the industry as a whole to help more companies formulate with a healthy biome in mind.
About MOTHER DIRT Shampoo
HOW TO USE IT
SIMPLER ROUTINE – Just like any shampoo. Use on wet hair, lather up, and rinse.
CONDITIONER OPTIONAL – 20% users find they can skipconditioner altogether. Those with thicker or curlierhair typically still need it. Find what works for you!
LESS IS MORE – Some users find they can use less shampoo with time or go longer between shampoos, especially when paired with the AO+ Mist.
SIMPLER ROUTINE – 62% of users are able to wash their hair less often, especially when paired with the AO+ Mist. 20% are able to cut out conditioner.
HEALTHIER-LOOKING HAIR – Users also find it works great for removing makeup & as a shaving cream.
WATER SAVED – The average user is able to save over 55 gallons per month just by cutting down on hair-washing alone.
A New Approach to CLEAN
Why Should You Try Mother Dirt Shampoo?
SKIN NEEDS GOOD BACTERIA
Just like our gut needs good bacteria to be healthy, the same is true for the rest of our body.
This shampoo is the first one ever to be formulated to preserve the good bacteria naturally found on the skin.
OUR SKIN IS STRUGGLING
As we’ve gotten “cleaner”, we’re having more problems with our skin. We’ve long believed that bacteria on the skin are harmful.
That’s why our shampoo is:
WE’VE BEEN TOO CLEAN
We’ve long believed that bacteria on the skin are harmful. Lathering agents, chemicals, & preservatives in soaps and cleansers remove important oils and good bacteria from our skin.
That’s why there’s no need to lather up head to toe. Focus on key areas that actually get sweaty and dirty to keep our skin biome healthy.